ITV Imagine is an innovation concept designed to bring new and
innovative ideas to ITV.
SUSD created a flexible environment that helps nurture these ideas and allows employees to engage with the creative process using various digital platforms and solutions. Simple materials such as rubber flooring and exposed ply are juxtaposed with Corianâ„¢Â surfaces and sumptuous fabrics to create a sense of ‘industrial chic’. Bespoke furniture, lighting and software encourage direct interaction with the space.